(that’s about as much as I can show you hehe - reach out to me for a more in-depth overview)
Project Overview
This endeavor was about rejuvenating a storied brand, leveraging the potent combination of Coach’s creative energy and our design expertise. The task went beyond a mere refresh – it was a comprehensive evolution that sought to push the boundaries of e-commerce innovation.
Research and User Understanding
Our approach was deeply rooted in understanding our user base, an essential first step in crafting an elevated digital experience. We conducted comprehensive user research, unearthing insights about customer preferences, behaviors, and expectations.
Ideation and Conceptualization
We went beyond the given brief, brainstorming to develop potential solutions that would not only meet user needs but exceed their expectations. We aimed to blend the timeless aesthetic of Coach with modern design principles, creating a unique digital shopping experience.
Challenges Faced
Our journey with Coach was not without its obstacles:
Design Development and Refinement
As we translated our concepts into concrete designs, our focus remained on ensuring a cohesive, fluid, and engaging user experience. Rigorous testing and iterative refinement were crucial parts of our process, ensuring the final design resonated with our users and achieved our lofty standards of excellence.
Financial Impact
The successful redesign of the Coach e-commerce platform was not just a win for users but also for the business. By enhancing the user experience, we aimed to boost engagement, increase conversion rates, and, consequently, drive revenue growth. Right now, that estimated financial impact sits around $500,000,000 increase annually.
(that’s about as much as I can show you hehe - reach out to me for a more in-depth overview)