(that’s about as much as I can show you hehe - reach out to me for a more in-depth overview)
Competitive Analysis
Secondary Research
Audience Definition
Wireframing
UI Design Support
Color Theory Analysis
Design System Integration
Stakeholder Presentations
Deliver a successful re-implementation of four sites
Develop flexible CMS components to suit future marketing/communication needs
Clean up central elements to flow better into the site structure
Re-imagine navigation to be clearer for the first-time user
Enhance visual clues to sort, filter and drill down into relevant models
Customer First
Reduce friction at all points of the customer journey. Clear hierarchies, intuitive navigation, robust filter options, and swift, simple check-out.
Mobile First
Start with mobile experiences and execute with responsive design, ensuring mobile optimization and desktop experience align in visual and user effectiveness.
Forward Thinking
Create component systems that can be easily leveraged for future initiatives. Provide enough tools to never again experience ‘blank page’ syndrome.
We kept our focus on simplicity. Large blocks balanced with whitespace makes for easy scan-ability and scalability.
Creative Director – Joe Erfle
Visual Design – Jonathan Black
UX Design – Sean Kelly
(that’s about as much as I can show you hehe - reach out to me for a more in-depth overview)