I guide you in developing products by analyzing various aspects of human behavior, such as psychological, social, emotional, and functional perspectives. While the final product – its functionality, rationale, appearance, and platform – is certainly crucial, the primary focus remains on meeting people’s needs. My guiding principle? Prioritize understanding human behavior over strictly adhering to functional specifications.

This is what the
process looks like:

Discover Define Design Launch


Week 1

Our primary focus here is you. After initiating several collaborative sessions with your team, we aim to understand the problem at hand, identify our target audience, establish business objectives, and recognize challenges. Together, we’ll devise a solution that centers around human needs. Additionally, we’ll establish a collaborative framework, discovering the most effective ways we can work in unison.

  • Comprehension of Lean UX
  • Identification of Business Objectives and Challenges
  • Formulation of Problem Statements
  • Creation of Hypothesis Statements
  • Execution of Primary Research
  • Determination of Project Timeline
  • Clarification of Roles and Responsibilities
  • Assessment of Technical Constraints


Week 2

Here, our focus shifts towards the end-users. We’ll deeply immerse ourselves in understanding our users, unraveling their social, emotional, and functional necessities. As the week progresses, we’ll begin brainstorming features that adeptly cater to these identified needs.

  • Execution of Affinity Mapping
  • Conducting Lean UX Workshops
  • Identifying ‘Jobs to Be Done’
  • Creating User Stories
  • Formulating ‘How Might We’ Statements
  • Ideating Feature Concepts
  • Producing Preliminary Sketches


Week 3

Teamwork often outperforms individual efforts in design. While I maintain my role as the “designer”, providing expert suggestions and overseeing high-fidelity work, it’s crucial to understand that everyone on your team has an opportunity to take ownership of the product beforehand. This inclusive approach broadens our pool of ideas, fostering a more robust solution. Plus, it’s an enjoyable process!

  • Execution of Rapid Prototyping
  • Defining the Minimum Viable Product (MVP)
  • Creation of High-Fidelity Designs
  • Conducting Presentation and Critique Sessions
  • Establishing Brand Identity
  • Building a Design System


Week 4

At this stage, our designs are finalized and prepared for the next step: handing them off to the developers for construction. Throughout this phase, we’ll organize periodic reviews to monitor the work in progress and conduct quality assurance for the designs. We also provide the option to validate our designs through user testing, which could involve A/B testing or customer interviews after product launch.

  • Developer Handoff
  • Conducting A/B Testing
  • Performing Design Quality Assurance
  • Undertaking Design Re-iterations
  • Hosting Post-launch Interviews


I’m not familiar Lean UX.. or Agile... What is it?

Lean UX emerged as a response to companies’ ongoing efforts to adopt more “Agile” methodologies. These firms aim to expedite the development of high-quality products with reduced risks and costs. However, two major issues arise: 1) Agile remains a buzzword, with many companies struggling to implement it effectively, and 2) Agile can inadvertently constrain the UX design process by shoehorning problem-solving and solution-building phases into rigid development timelines. This accelerated framework imposes a significant burden on designers to deliver solutions rapidly, which can compromise the creation of products that genuinely meet user needs. The solution? Lean UX. By promoting team-based design, Lean UX enables UX designers to facilitate knowledge sharing within the team, leading to a more efficient and feasible end product.

We just need someone to mock up a wireframe. Can you do that?

Indeed, I offer each of the mentioned services as individually priced options, providing you with the flexibility to select what best aligns with your needs. Please don’t hesitate to get in touch so we can explore and devise a customized plan tailored specifically for you.

Does this process always fit within 4 weeks?

Not at all, the process is quite flexible. While a 4-week timeline is the ideal scenario, we understand that numerous factors – such as budget adjustments, planned time off, or shifts in business requirements – can cause deviations. During our initial meeting, we’ll establish timeline expectations and identify the approach that best suits your needs. Please bear in mind, however, it is beneficial to maintain a timeframe within 4-5 weeks to ensure ideas remain fresh and do not lose their potency over time.

Who needs to be apart of these working sessions?

We require the participation of 4-7 individuals who play pivotal roles in the project. A typical team composition might look like this:

  • Key Stakeholder(s)
  • Product Owner(s)
  • Lead Developer
  • Project Manager
  • Business Analyst
  • Subject Matter Expert

I don’t see any pricing. What’s the cost?

The cost can vary. I create a tailored pricing structure for each client, taking into account their budget and desired outcomes. Please complete the contact form below so we can arrange an introductory call and discuss further.

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