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Process

I'm not your typical design consultant.

I help you craft products through the study of human behavior: psychological, social, emotional, and functional needs. That’s all I care about. That’s all you must care about. Of course, the product is important – how it works, why it works, what platform it’s on, though these things are secondary to people’s needs. Invest in the user, not functional specs. 

In reality, this is what the process looks like:

Discover

Week 1

This is where we focus on you. Within a few kickoff working sessions with your team, we’ll get an understanding of the problem we want to solve, define our audience, determine business goals and pain points, and work together to prepare a human-centered solution. We’ll also set the stage for collaboration and uncover how we can work together.

Outcomes

Define

Week 2

This is where we focus on the people. We’ll become obsessed with our users and uncover their social, emotional, and functional needs. Towards the end of the week, we can start to brainstorm features that best fit those needs.

Outcomes

Design

Week 3

Collaboration yields better results than hero-based design.  Know that I’m still the “designer” – I’m here to make my expert recommendations and will own all of the high-fidelity work. Before all that, though, everyone on your team has a chance to take ownership of the product. This gives us a broader set of ideas, enabling a more viable solution. It’s also fun!

Outcomes

Launch

Week 4

The designs are wrapped up and ready to go! This is where we hand off to developers to continue the build. During this phase, we’ll set up check-ins to review the work in progress and QA the designs along the way. We’ll also have the option to test the designs on users, whether through A/B testing or post-launch customer interviews.

Outcomes

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FAQS

I’m not familiar with Lean UX.. or Agile... What is it?

Lean UX was born because firms are trying to become more “Agile” – they want high-quality products to be developed faster with less risk and lower cost.

Problem 1: Agile is a buzz word and companies don’t really know it means.

Problem 2: Agile limits the UX design process. The sped-up framework puts a lot of pressure on designers to deliver solutions in a short amount of time. They don’t fully believe in the product, it may not fit user needs, and the company gets 50 percent of what they hoped – it doesn’t stand the test of time (it also costs A LOT).  

The answer? Lean UX. Team-based design allows for the UXer to facilitate knowledge transfers through a series of creative workshops. Simply put, Lean UX is the answer to this question: what if we made a product that nobody wanted?

We just need someone to mock up a wireframe. Can you do that?

Wherever you are in your journey, I’ll meet you there. I have each of the outcomes above priced as a la carte. This allows you to select what items best fit your needs. Reach out to me so we can discuss a custom plan.

Does this process always fit within 4 weeks?

Nope! It’s flexible. The 4-week process is an ideal scenario, but a multitude of things can happen – budget, PTO, a shift in business goals, research plans, etc. During onboarding meetings, we’ll set up timeline expectations and determine the best approach for you.

Who needs to be apart of these working sessions?

We’ll need 4-7 people who are key influencers on the project. For example, a team could look like this:

– Key Stakeholder (s)
– Product Owner (s)
– Lead Developer
– Project Manager
– Business Analyst
– Field Expert

I don’t see any pricing. What’s the cost?

It depends. I come up with a custom cost structure for every client depending on their budget and desired results. Fill out the contact form below so we can have a chat. 

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Questions?

Services

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