I help you craft products by studying human behavior, people’s psychological, social, emotional, and functional mindsets. Of course, the outcome matters – how it works, why it works, what it looks like, and what platform it’s on, though these things are secondary to people’s needs. My motto? Invest in human behavior, not functional specs.

This is what the
process looks like:

Discover Define Design Launch


Week 1

This is where we focus on you. Within a few kickoff working sessions with your team, we’ll get an understanding of the problem we want to solve, define our audience, determine business goals and pain points, and work together to prepare a human-centered solution. We’ll also set the stage for collaboration and uncover how we can work together.

  • Understanding of Lean UX
  • Business Goals and Pain Points
  • Problems Statments
  • Hypothesis Statments
  • Primary Research
  • Timeline Definition
  • Roles & Responsibilities
  • Technical Limitations


Week 2

This is where we focus on the people. We’ll become obsessed with our users and uncover their social, emotional, and functional needs. Towards the end of the week, we can start to brainstorm features that best fit those needs.

  • Affinity Mapping
  • Lean UX Workshops
  • Jobs to Be Done
  • User Stories
  • How Might We Statments
  • Feature Ideation
  • Premilinary Sketches


Week 3

Collaboration yields better results than hero-based design. Know that I’m still the “designer” – I’m here to make my expert recommendations and will own all of the high-fidelity work. Before all that, though, everyone on your team has a chance to take ownership of the product. This gives us a broader set of ideas, enabling a more viable solution. It’s also fun!

  • Rapid Prototyping
  • MVP Definition
  • High Fedelity Designs
  • Presentation and Critique
  • Branding
  • Design System


Week 4

The designs are wrapped up and ready to go. This is where we hand off to developers to continue the build. During this phase, we’ll set up check-ins to review the work in progress and QA the designs along the way. We’ll also have the option to test the designs on users, whether through A/B testing or post-launch customer interviews.

  • Dev Handoff
  • A/B Testing
  • Design QA
  • Re-iteration
  • Post-launch Interviews


I’m not familiar Lean UX.. or Agile... What is it?

Lean UX was born because firms were (and still are) tyring to become more “Agile” – they want high quality products to be developed faster with less risk and lower cost. The problem 1) is that Agile is still a buzz word and companies don’t quite get how to implement it and 2) Agile actually limits the UX design process because it forces the problem solving and solution phase into a development timeline. This sped up framework puts a lot of pressure on the designer to deliver solutions in a short amount of time, leading them to fail in creating products that actually suit user needs. The answer? Lean UX: team based design allows for the UX Designer to facilitate internal knowledge transfers which lead to a more efficient and viable end result.

We just need someone to mock up a wireframe. Can you do that?

Absolutely – I have each of the outcomes above priced as a la carte. This allows you select what items best fit your needs. Reach out to me so we can discuss a custom plan.

Does this process always fit within 4 weeks?

Nope! It’s flexible. The 4 week process is an ideal scenario, but a multitude of things can happen – budget, PTO, shift in businesss requirements, etc. During our first kickoff meeting we’ll set up timeline expectations and determine the best approach for you. Just note, it is ideal to keep this in a 4-5 week period so ideas are fresh and do not fade away over time.

Who needs to be apart of these working sessions?

We’ll need 4-7 people who are key influencers on the project. For example, a team could look like this:
– Key Stakeholder (s)
– Product Owner (s)
– Lead Developer
– Project Manager
– Business Analyst
– Field Expert

I don’t see any pricing. What’s the cost?

It depends. I come up with a custom cost structure for every clilent depending on their budget and desired results. Fill out the contact form below so we can have an intro call.

03Let’s talk