THE TRADITIONAL WATERFALL APPROACH IS DEAD
It doesn’t adapt to the customer's perspective and wastes time on functional requirements rather than the desired user experience. My process follows the latest thinking in Agile design methodology and Lean UX theory as introduced by Jeff Gothelf and Josh Seiden, leaders in the design innovation world.
FAIL AND LEARN FAST
Rather than working behind closed doors, my workshops and presentations are highly interactive versus strictly discussion-based. We’ll use a variety of frameworks that get us to focus on actionable steps which allow us to fail fast and turn wins into testable prototypes.
PUT ON YOUR DESIGNER HAT
Just because I have the title doesn’t mean I know everything. This is why I challenge my clients to put on the hat of a designer. Our time together will be highly collaborative, where we communicate often and make important design decisions together.