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AGILE FOCUSED

My Process

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THE TRADITIONAL WATERFALL APPROACH IS DEAD

It doesn’t adapt to the customer's perspective and wastes time on functional requirements rather than the desired user experience. My process follows the latest thinking in Agile design methodology and Lean UX theory as introduced by Jeff Gothelf and Josh Seiden, leaders in the design innovation world.

FAIL AND LEARN FAST 

Rather than working behind closed doors, my workshops and presentations are highly interactive versus strictly discussion-based. We’ll use a variety of frameworks that get us to focus on actionable steps which allow us to fail fast and turn wins into testable prototypes.

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PUT ON YOUR DESIGNER HAT 

Just because I have the title doesn’t mean I know everything. This is why I challenge my clients to put on the hat of a designer. Our time together will be highly collaborative, where we communicate often and make important design decisions together.

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Ready to get started? Contact me. 

HEY THERE

Over the past 5 years, I’ve helped businesses in Chicago conduct marketing and CX/UX research, develop and implement user-focused solutions, run photography and video campaigns, project manage, art direct, design collateral for web and print, and much more.    

HEY THERE

Over the past 5 years, I’ve helped businesses in Chicago conduct marketing and CX/UX research, develop and implement user-focused solutions, run photography and video campaigns, project manage, art direct, design collateral for web and print, and much more.    

HEY THERE

Over the past 5 years, I’ve helped businesses in Chicago conduct marketing and CX/UX research, develop and implement user-focused solutions, run photography and video campaigns, project manage, art direct, design collateral for web and print, and much more.    

Ready to get started? Contact me.