UI Design Support
Color Theory Analysis
America’s Best Contacts & Eyeglasses is a discount provider of eye examinations, eyeglasses and contact lenses, with over 700 retail locations in the United States as of 2019. The task was to create a new “discount” online experience that could compete with other leading “premium” brands in the space.
Within a few weeks, the digital experience was completely reimagined, offering a successful re-implementation of four sites across their portfolio utilizing the same templates across different platforms.
Reduce friction at all points of the customer journey. Clear hierarchies, intuitive navigation, robust filter options, and swift, simple check-out.
Start with mobile experiences and execute with responsive design, ensuring mobile optimization and desktop experience align in visual and user effectiveness.
Create component systems that can be easily leveraged for future initiatives. Provide enough tools to never again experience ‘blank page’ syndrome.
Deliver a successful re-implementation of four sites
Develop flexible CMS components to suit future marketing/communication needs
Clean up central elements to flow better into the site structure
Re-imagine navigation to be clearer for the first-time user
Enhance visual clues to sort, filter and drill down into relevant models
Creative Director/UI – Joe Erfle
Visual Design – Jonathan Black
UX Design – Sean Kelly
How might we help a boutique agency stand out against the other guys?